05/03/24: GSF Car Parts launches London expansion with new Wembley branch

Leading motor factor GSF Car Parts began ambitious plans to supercharge its presence in the capital with the opening of its new Wembley branch on Monday 4th March.

This is the second branch the parts supplier has opened in 2024 and the first of several new sites it’s set to open in the greater London area this year. It also marks a milestone for Sukhpal Ahluwalia, with Wembley being home turf for GSF’s Executive Chairman.

GSF supplies thousands of independent garages, national chains and retail customers (via www.GSFcarparts.com) throughout the UK with parts, tools, garage equipment and specialist training via its network of more than 180 branches.

Joining 13 other branches in the London area, the new Wembley branch is managed by Faraz Sarwar, whose team has more than a century’s experience in the trade.

GSF Car Parts CEO Steve Horne said: “This is a really important launch for us as it is part of our strategy for London. We know there are scores of customers in the Wembley area that we can provide an excellent service to, so the new branch team are looking forward to building the kind of relationships that will enable GSF to supercharge their business and ours.

“We’ve got more greenfield openings in London and the rest of the UK coming soon as part of our national expansion, so there’s a real feeling of momentum and positivity across team GSF at the moment. We’re on an exciting journey and it’s great to have more team members to bring along for the ride.”

By 2025 GSF will operate more than 200 branches across the UK, making it the fastest growing provider in the industry.

GSF Car Parts Executive Chairman Sukhpal Ahluwalia said: “The GSF team are doing a tremendous job of accelerating our growth by getting these new branches kitted out, stocked up and ready to trade in record time. Being at our Wembley branch when it opened reminded me of my early days in the trade many years ago and it’s great to see our team have the same hunger to win as I did back then.

“I know exactly what it takes to succeed in the London market, so we’re doing everything in our power to get our new and existing branches all the resources they need to get customers across the city the parts they need.”