NATIONAL motor factor GSF Car Parts has completed the total rebrand of its estate and rolled out standardised opening hours across its entire branch network.

GSF Car Parts transitioned from a dozen local trading identities under The Parts Alliance to one national brand in November 2021. Since then, it has undertaken a nationwide programme to install new signage, vehicle liveries and branding across all its branches, distribution centres and support offices.

The completion of the programme coincided with GSF Car Parts standardising its branch opening hours earlier this month, with all GSF branches now open from 8am to 5.30pm Monday to Friday, then 8am to 2pm on Saturdays.

GSF Car Parts President and COO Mark Eburne said: “We’ve been delighted with the way the rebrand has gone and it’s fantastic to finally draw the curtain on this period of transition. We invested heavily in the transformation of our sites, our fleet and our people, and the result is a unified nationwide network with a strong and professional brand.

“We want to be as easy to do business with as possible and operating under one brand enables us to do that. This month we took the next step by standardising our branch opening hours, so customers know they can contact, order and collect from any GSF Car Parts branch from 8am to 5.30pm on weekdays and 8am to 2pm on Saturdays.”

The company’s rebranding programme has been accompanied by a period of expansion in 2022 through several branch openings in Avonmouth, Camborne, Saltash, Solihull, Wakefield, Welwyn Garden City, Wigan, Wirral and Yeovil.

Mark continued: “It’s been an exciting period of growth and transformation, and we’re incredibly proud of the teams across the business who have brought all these changes to fruition.

“We’re committed to making GSF an excellent company to do business with and a rewarding place to work, and the improvements we’ve made to date are only the start of what’s to come.”