1st October 2026: GSF Car Parts, the UK’s fastest-growing motor factor, has launched an updated visual identity with the well-known red logo now including the ‘Do Yourself Proud’ strapline.

More than just a logo, Do Yourself Proud reflects GSF’s brand attitude and recognises the continual commitment of its people as important individuals within the team.

Known for their hunger to make things happen, GSF’s people are encouraged to make decisions, go the extra mile and challenge the status quo in order to deliver the best possible service to customers. Do Yourself Proud underpins GSF’s focus on being ‘the easiest motor factor to trade with’.

GSF has achieved over 20% sales growth for four years in a row, in a market widely reported to be static. With 15 new branches opened in 2026, enhanced stock availability, and the fastest growing garage network in the UK through Servicesure, there is no sign of momentum slowing.

Steve Horne, CEO of GSF Car Parts, said: “This is not simply a campaign, it goes to the heart of how we show up at work and our commitment to do the best possible job we can for our customers.

“We’re here to challenge the status quo. Do Yourself Proud signals GSF is driven, competitive and fully focused to raising the bar to deliver for the hard-working people who rely on us every day.”

GSF’s ambition is to become the number one motor factor in the UK, with Do Yourself Proud now forming an integral part of the company’s identity and culture.

To learn more about GSF, please visit gsfgroup.com.