GSF launches rotating electrics range under DriveTec brand 

Thursday 16th January 2025: GSF Car Parts, the UK’s fastest-growing motor factor, has launched a brand-new rotating electrics range through its DriveTec aftermarket brand.  

The range will cover both starter motors and alternators that are built with high quality components and precision manufacturing. This allows GSF to offer all SKUs in the range with a 36,000-mile, three-year warranty, giving garage owners peace of mind that they are installing a ‘fit and forget’ product.  

The units are manufactured with completely new parts, uncommon for a rotating electrics range which usually relies on remanufacturing. Garages aren’t required to return old units with a surcharge, saving precious time. However, GSF does offer a recycling scheme to reduce environmental waste, where eligible garages can receive compensation.   

There are 376 SKUs focused on a broad range of passenger and light commercial vehicles (LCVs). 70% of the vehicle parc is covered with fitment for 50 manufacturers, with a focus on older applications. 

The new DriveTec starter motors feature a premium-grade solenoid for increased conductivity, and a precision-machined, upgraded steel shaft to deliver exceptional durability. Premium materials, larger wires and automotive-grade brushes ensure optimal efficiency and long-lasting performance for demanding automotive applications. 

DriveTec alternators are engineered for exceptional performance and durability, housing a premium voltage regulator and a high-output rectifier assembly to deliver reliable power delivery. Furthermore, OE bearings include a triple lip seal and high-temperature grease for excellent durability. Every part is tested to meet OEM standards of reliability and performance. 

Hardik Solanki, Senior Category Manager, GSF Car Parts, comments: “With this range, DriveTec has one of the most competitive rotating electrics lineups. While it’s not a new concept to offer these components completely brand new, we’re confident that this launch represents the best rotating electrics products on the market today. The test report is included in the box, which shows how each unit must meet OEM standards before it leaves the factory. DriveTec offers garages an alternative to using remanufactured components and removes the step of having to refund surcharges.” 

Exclusive trade promotion throughout January 

To mark the rollout of the range and encourage garages to trail the range, throughout the whole of January customers can receive their choice of DriveTec gift when purchasing a DriveTec or WAI starter motor or alternator while stock of gifts are available. These include an LED torch, wireless charger and a 3 in 1 USB cable.   

Steve Horne, CEO, GSF Car Parts, adds: “We’re excited to have this range of starter motors and alternators join the DriveTec lineup for 2025. The new range of rotating electrics is a strategic addition, and reflects our ongoing investment in the DriveTec brand, with more product launches planned for the year ahead.”   

For more information about DriveTec products, speak to your local GSF Car Parts branch.