NATIONAL motor factor The Parts Alliance has rebranded to GSF Car Parts, introducing one trading name across its 170 sites for the first time.

The business, which traded locally under historic brands acquired through The Parts Alliance, officially rebranded in November.

GSF Car Parts President and COO Mark Eburne said: “This is a milestone moment for our business that marks the beginning of an exciting journey.

“Operating nationally as one brand for the first time enables us to streamline more of our processes and to implement improvements across the business more quickly and efficiently. This rebrand precedes an exciting period of investment in stock, staff, innovative technology and a larger UK footprint.

“What our customers can be sure of is that our network of passionate, knowledgeable and experienced staff will continue to provide the market-leading service they’re renowned for both today, tomorrow and when we become the UK’s strongest all-makes motor factor.”

Following the rebrand, The Parts Alliance will revert back to its role as a trading group that continues to allow GSF Car Parts, Dingbro and Qualvecomm to service customers and utilise the strength of its three members.

Mark continued: “The Parts Alliance was built on the strength, experience and success of every member brand it had acquired over the years. It was formed to bring together the best and brightest of the UK’s motor factors, and it’s this fantastic heritage that has enabled us to reach this point.

“GSF Car Parts already has an established national presence with both the independent motor trade and the general public, so we have an excellent springboard on which to launch this unified brand.

“We see a huge period of growth ahead for the automotive aftermarket. The ageing UK car parc and its long-term shift towards electric vehicles both provide exciting opportunities for the industry to expand, diversify and upskill. GSF Car Parts will be there to support customers across the UK, online and in person, to help them share in this success.”